3/2/2023 0 Comments Food fashion love fleur woodRunway, or hanging in a store, was created by a team. There’s a lot of truth in the things you’ve heard-it is a really tough industry, and I think it’s even harder now then when I started 15 years ago. “It’s so hard! It’s so expensive! Clothing lines fail more often than restaurants do!” However, the way you just described it, it actually sounds simple and doable.įleur: Well, I think it depends where you are in your life. It is so refreshing to hear that! As an aspiring designer myself, I find that anytime I mention starting my own line to someone in the industry, they always try to persuade me against it. I didn’t start with a five-year business plan or anything like that. Year by year it grew organically into a full-fledged fashion label. My first in 2000 was just four slip dresses in different colors. From there, my love of fashion emerged, and I started designing a small collection. I ended up starting a company that imported textiles and shawls from India to Australia, right around the time when Pashminas were in style. I lived there for two years, and it was a pretty transformative time. In my early twenties, still without a clear idea of what I really wanted to do, I went to India, for a kind of cliched search for myself. I started out in retail sales, and then I worked in marketing. However, I never really had a clear vision that I wanted to be a fashion designer. How did you first get started as a fashion designer?įleur: Well I always loved fashion-I used to dress my mum and my aunties. In our Q&A below, Fleur shares her story and her advice for those looking to break into one of the world’s most challenging and alluring industries. Re-inspired to start my own clothing line, I thought it would be the perfect time to hop on the phone with Fleur for an industry insider download. Her delicate, feminine, yet easy-going aesthetic has earned her fans like Nicole Kidman, Cameron Diaz, and Kate Hudson to name a few, and we can only guess at what the fearless entrepreneur might do next. Her book, Food, Fashion & Friends, which gives readers an intimate peak into her chic dinner parties, has become an international bestseller, and in recent years she’s expanded her line to include intimates and housewares. Much more than a fashion designer-she’s a full-on lifestyle brand. I loved getting know Fleur, who is a woman with a vision. ![]() When I first arrived in Sydney, I told my best Aussie girlfriend and celebrity coach Grace Gedeon that I was starting this magazine, and her immediate reaction was, “You must meet Fleur Wood-one of the biggest names in Australian fashion!” What a fabulous idea, I thought, so the three of us went out for the most delightful lunch at Otto. ![]() So naturally as a style-minded entrepreneur I’ve always dreamed of having my own clothing line. Now more fully aligned with my purpose, I’m bringing it forward through my love of fashion. ![]() I had been so focused on business for so many years that my personal creativity ended up on the back burner in my life. I’ve accepted that style and beauty is part of who I am, and so I’ve found that playing with fashion is an enjoyable and creative part of my everyday. After years of working at my dining room table 5 days a week, sporting yoga clothes sans makeup, I’ve returned to allowing myself to feel fabulous and glamorous on a daily basis. As business women and entrepreneurs who mostly work from home, it’s easy to lose the significance of looking and feeling beautiful. ![]() I love the feeling of having my clothes be a part of my personal expression in the world.
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